ABSTRACTTitle: Elle & Café ? a study of Fashion magazines cover pages.Number of pages: 38Author: Greta SimonssonTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: Spring Semester 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The purpose of this essay is to:? Analyze the cover images from the 2007 editions of the magazines Elles and Café, using semiotic analysis.? Analyzes eventual resemblances or differences between the two magazine's cover images based upon the result of the semiotic analysis.Material and methods: The study of Elles's and Café's cover pages has been done using a model built upon semiotic analysis, developed with the purpose of suiting observation and examination of cover pages of Fashion magazines. The cover pages were analyzed from the categories character, context, and environment.Main results: The main results include the observation that both Elles and Café chooses well-known figures from women's fashion industry as prime characters on their covers. In Elles, all main characters are famous women emerging from the music, television and fashion industries. The women in Café are known for similar professions.

Hard competition amongst the editorial world of magazines today has led to increased differentiation of the content as well as the visual communication. In this study, the graphic elements of the magazine cover was analyzed to establish how the magazines character is being conveyed by the cover design. In a case study the covers of the Swedish publications of fashion magazine BON and ELLE was semantically analyzed.The conclusion was made that the logotype plays the biggest part in conveying the magazine?s character. Secondly, the front cover headlines shape and size matter a great deal for the overall impression.

Due to the developments in today's gender discussions, this essay aimed at investigating the gendered constructions and encouragements to consumption. As a former fashion student I have a special interest in the commercial constructions featured in Fashion magazines, especially since advertising, fashion and perceptions of gender have long walked hand in hand. Just as feminism studies have shown femininity being a fluid identity, recent studies of masculinities, media and culture are also showing changes in the depictions of men.The aim was to clarify how Fashion magazines encourage men and women to consume products and ideals, and also discuss the gender constructions occurring in the junction of editorial and commercial text (articles and advertisements). The analysis was thereof based on three main questions:-       How is consumption encouraged in male and female Fashion magazines?-       What kind of gendered pattern appears in the junction of advertisement and editorial text?-       With regard to the gender constructions, what is the reader encouraged to consume?The theoretical framework of the analysis was based on gender studies and political economy, mostly describing a commercial perception of feminine journalism and a new metrosexual expression in men?s fashion and lifestyle magazines.By using a combination of quantitative (content analysis) and qualitative (semiotics) approach two Fashion magazines, Elle and King Magazine (published in May 2013) were used as representatives of Fashion magazines in general.The results showed clear differences between the sexes.

The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces.

Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be accepted. Companies in the fashion industry can be successful if theydevelop brands that attract consumers. To achieve this, companies must find newcommunication tools to reach out to the consumer, among these tools, we find the fashioneditorials.Our aim is to investigate whether product placement occurs in Swedish fashion editorials.Through our thesis we want to explore how consumers perceive the editorials and alsowhether if they are used as a marketing channel.The method is qualitative and the study is based on semi structured interviews and a focusgroup interview.

This thesis examines how online fashion retailers utilize blogs and other social media in their marketing process. The study is focused on internet retailer Nelly and how they make use of fashion blogger Kenza in their marketing. Drawing on Kawamura?s fashion-ology theory, the study emphasizes the new role of the fashion bloggers in the fashion system, and illustrates their consumption power vis-a-vis the retailers, the consumers, each other and the whole industry as such.    .

Who is the most typical woman in ELLE Sweden (2013)? In this study we investigated the typical woman represented in the Swedish fashion magazine ELLE (2013) for women. Does a typical woman exist in the magazine at all and if so ? in what words and roles is she described in? How is this woman perceived in relation to the male gender? Based on the theory of constructionism; that the gender (i.e. What is female versus male) is constructed in the society and that media has an affect on our physical and psychological well being as well as our behavior and thoughts, the investigation of the female gender representation in women magazines, was of great importance to us.

Each time you pass a stand full of magazines it?s hard not to absorb the many exhortations that are being thrown at you. The range of different lifestyle magazines have more or less exploded during the last years. All magazines, each one trying to outmatch the other, want to help you improve to be the best you can.People get affected by their surroundings including what they see and what they read. Therefore we chose to do this study, as an opportunity to get a closer look on what the Swedish lifestyle magazines Cosmopolitan and Café tell us about women and men.

AbstractTitle: ?Fashion be in fashion? ? a qualitative study of the phenomen fashion blogs (?Mode är på modet? ? en kvalitativ studie av fenomenet modebloggar)Number of Pages: 46 (54 including enclosures)Author: Maria RydströmTutor: Else NygrenCourse: Media and communication studies DPeriod: Spring semester 2007University: Division of Media and Communication, Department of Information Science,Uppsala universityAim: Contribute to the understanding of a yet unexplored domain, fashion blogs. And contribute to a discussion of the roll of fashion blogs in the swedish fashionindustry.Method: Qualitive textual analysis of three fashion blogs and interviews with the authors to the three fashion blogs. Completed with six interviews with experts from the fashionindustry and the blogworld.Main results: The authors behind the fashion blogs are young women living in big cities.They write about fashionnews, runway trends, fashion items and style outfits worn by them selves. Fashion blogs provide a new way to follow trends and spread them to the society.

Lindex has a strong fashion position and is one of northern Europe's leading fashion retailers. Unfortunately their logotype no longer measures up to the fashion level that is required. Surveys and interviews have been conducted with employees at Lindex, disscusing their logotype. I have come to the conclusion that what is needed from Lindex side is strict guidlines for the employees to follow so that all information from Lindex to their customers is made with a great touch of fashion to it and in a coherent way..

This thesis aims to describe how a fashion designer should balance art and commerce in order to succeed in the fashion industry. We aim to define the Swedish term KRÄDD, and sort out how a designer or CEO in the fashion business should relate to the term, as well as the balance between cultural and economic capital. We present theories of the origins and fluctuations of fashion, as well as social studies on cultural capital, and brand building. The study is made in a qualitative manner where the empirics consist of interviews with 13 respondents that have different positions in, and experience from the fashion industry, including designers, journalists, buyers, a CEO and a PR-professional. In our conclusion, we emphasize the need for a balance between cultural and economic capital in order to succeed as a fashion designer.

With emphasis on women's magazines and men, this essay will revolve around the image of the ideal woman. Our purpose was to examine whether men have a distinct image regarding the appearance and behaviour of the ideal woman. Next step was to establish whether the women's magazines also presented a specific image to their readers.The answers were found through a qualitative study that included ten men, and through an extensive analysis by women's magazines. The result indicated that both the men questioned and the women's magazines presented a clear view of an ideal woman. The views held by the men, were then compared to the images presented by the women's magazines and were found to be very similar.We used Erving Goffmans sociological theory to describe the actual woman and the ideal images of women that the men questioned and the women's magazines presented.

Our study aims to discover how young men aged 15-19 perceive the image of men in women?s magazines. To do this we let eight young men read the two women?s magazines most read by young women their own age, Vecko Revyn and Cosmopolitan. We want to find whether they consider this image to be representative of their own reality.

Our purpose with the study was to investigate how the image of a mother?s role is created by the magazines Mama and Husmodern. Mama is an existing magazine, but Husmodern ceased to exist in 1988. Both magazines focus on children, fashion and housework. We wanted to know what qualities you need to become a good or a bad mother.

The aim of this masters thesis is to examine the supply of magazines and periodicals for young people at the library. We also examine young peoples reading of magazines and periodicals and compare the librarys selection with what young people read. The main questions of this thesis are: What do young people do at the library on their spare time? What weekly magazines and periodicals do young people read? What range of magazines and periodicals do the city- and the school library have? Where is the department located and how is it designed? What kind of relationship is there between young peoples reading and the selection? To answer these questions we have done an interview with a librarian and a questionnaire among 13-16 year old children. We found that it is not often that young people read their magazines and periodicals at the library.